Saas Overhaul

Background

Process

Research

Ran ethnographic research in the field, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Saas Overhaul

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

Conclusion

Whether you're building a new feature, this mindset applies.